5 Ways to Grow Your Cleaning Business Post Pandemic
Have you tried to find a house cleaner in Bruce County? Kincardine, Tiverton, Port Elgin, Southampton? Despite high demand, good housecleaners are few and far between. Yet, it is an extremely rewarding and financially viable business.
How do I know? I owned a franchised cleaning business at the young age of 24 and made money the very first year of operation. By the third year, I had 12 ladies working for me and a full book of clients. If you know someone who has a cleaning business and is ready to take it to the next level … or you are (or someone you know is) thinking about starting a cleaning business, I can help.
Read to the end to get a link to request a Monthly Income Projection Calendar for a growing cleaning business.
In the cleaning business, word of mouth is paramount. When most people start thinking about getting a cleaning person, they will ask a neighbour, or family member or friend, if they know someone. Have you tried that lately? Almost impossible to get in with an established housecleaner. Their book of clients fill in fast.
This is where the opportunity comes in for you. Post Pandemic, everyone is turning online to seek information. When looking for a service, we search Google. When looking for a business’s hours of operation, we search Google. When looking for a phone number, we search Google.
So it stands to reason, when someone is in need of a house cleaner, they will search Google. This is where the ‘new post pandemic online opportunity’ levels the playing field for new businesses. You have an equal (or better) opportunity of being found online as a new company, if you have a few key items in place for search engines to find you.
You can start a cleaning service and take on the position of owner/manager and hire, train and reward cleaning staff to work for you. Good owners, equates to good employees. This reminds me of a great quote from business:
“Owners/Managers get exactly the workforce they deserve, not one iota more and not one iota less.”
If you have the skills to be a great owner/manager of a cleaning business, we can help with 5 crucial elements to help you grow your business online.
5 Ways to Grow Your New Cleaning Business Online:
- Be Ready to Get Found Online. You Need a Website that is Search Engine Ready So You Can Get Found Online When People Refer You
- Make it Easy To Reach You. Your Website has to be Mobile Ready - People Can Call/Email you Direct From Your Website
- Booking Calendar Online. Save a Step Have Your Booking Calendar Right on Your Website
- Google My Business Profile - A Verified Profile Complete with Hours of Operation Services, Photos and Reviews is Crucial for Local SEO (to get found online)
- Concise Messaging & a Brand People Will Trust. All of this Online Strategy Needs to be Put Together with Clarity and Specific Calls to Action.
Of course, there are lots more you can do from a digital marketing standpoint (social media posts, communications email/text lists, collect/monitor reviews and SEO for your website)… but take one step at a time. When starting or growing a new business, start with what is necessary. Start with what you are good at … outsource the rest.
We would love to help you … helping a new cleaning business to grow will help the area. We need good house cleaners, and when I see an opportunity, I want to reach out and help.
Cleaning Company Package
Get Found Online | Website Package PLUS!-
Custom Website, SEO Ready & Mobile
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Copywriting for Website to Brand Your Business
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Set up Booking Calendar, Contact Form
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Assistance to Set up Google My Business Profile
If you know someone who would be ideal to start a cleaning company in the area, send them my way. I will be happy to help them get started with all of the basics of business from a strategy perspective and we can help them with a great online presence. Armed with solid information, they will be set to grow a cleaning business in no time at all.
Wishing You Continued Success,
Deborah
P.S. – worried it would be too expensive to start with a website and online strategy? Think again!
CONSIDER THIS: What is the lifetime value of one new customer?
About $15,000 – $20,000 (over a 5 year period)
So if your website or online search helped you to get just ONE new customer, it would be worth $15k-$20k to you. That seems like a good investment to me.
Send me an email to deborah@519web.com or use the button below to request a PDF copy of a Monthly Income Projection Calendar for a growing cleaning company. The average lifetime value of one new customer would be $15,000-$20,000 (if someone stayed as a client for 5 years).
