The global pandemic has changed the way that customers interact with businesses. Online searches have dramatically increased and consumers’ behaviours are undoubtedly changing. People aren’t venturing out to browse or shop around anymore. Instead, they research, compare and then purposefully purchase. Businesses who have adapted to the digital marketplace and have a website that works for them are able to offer curbside pickup, online sales and delivery services. Their online presence is allowing their business to continue serving customers and in many cases, thrive.