Case Study - InStyle Hair Studio, Kincardine, ON

The Impact of a Website and a Digital Marketing Strategy for Local Small Business.

"Wow, this is all so amazing to me."

digital marketing

Impressive Results

GOAL! We hit the #1 spot in Google Search for Keywords related to Instyle Hair Studio business. 

Plus owner, Shawna Small, is growing her online list to stay in touch with her customers. Pandemic lessons were tough but Shawna has been assertive in her return to business and has made the changes necessary to stay one of the top salons in the region. 

digital marketing

Here is How We Got Started

CASE STUDY GB search photo NUMBER 1

Set Up Free Google Business Profile

A Google Business Profile is something every business should have. It's free and it's what people will find first when they search for businesses online. It's your connection to get on the Google Map. It will show visitors searching online if you are open or closed. It gives people access to call you from their mobile phone.
Instyle Hair Studio started in 3rd position in the Google Business listings for her area and within a months I'm happy to report InStyle is sitting in the #1 position in their local area.

Get Free 519Web Resource "How to Set-up, Verify and Optimize Your Google Business Profile"

digital marketing

Own Your Space Online With a Website

There are a few things to think about when you start planning a website. Here is a short list.

* WordPress Websites are the most popular and widely searched sites online. It Matters.
* Content that tells your story with a marketing formula in mind is money well spent. It Matters.
* Hosting is what gets your website live on the internet. It Matters
* Web Care, Keeps your website up to date and secure for top performance. It Matters

It's worth investing in a website that will serve you 24/7, even when you aren't working.

digital marketing

Conquer Digital Marketing to Grow Your Business

Having a business strategy for digital marketing that you can deliver consistently, with quality and authority is key.

PinPoint Central is a digital marketing platform designed specifically for small businesses.

We've identified 4 essential elements that will give you optimal exposure online. They are:
* Social Media
* Reviews
* Communications (email/text)
* Local SEO
You CAN do this ... we can help.

Building a List | Staying in Touch

We discussed the importance of having a ‘list’ of clients that she could easily communicate with as needed.
Another pandemic lesson learned.

 Manually inputting all of their clients from an appointment book seemed like an overwhelming task. PinPoint Central has the ability to automate the addition of names to a list with a simple form in their website and a QR code to easily get customers on-site to the sign up form.

Owner, Shawna Small, came up with the idea to run a “Big” Draw … to win “Hair You Love” for the full year of 2022.  What an amazing prize, and awesome reward for existing customers.  What a great way to say ‘thank you’ for 20 years of service in the community.

We posted a WIN HAIR YOU LOVE CARDS with a QR code at each stylist station and clients could enter the draw right and VIP customer list from their chair, on their phones.

Instyle Hair Studio custom QR Code for Google Reviews

It’s a pleasure working with a seasoned entrepreneur, like Shawna.   

She has an idea, makes it happen and her business is better for it!

Congratulations to Shawna and all of the Stylists at InStyle Hair Studio for the come-back in 2020 … you work smart and it shows.  


Deborah Clarke and the team
at 519Web, Kincardine, Ontario