519Web Kincardine

How to Conquer Digital Marketing in 30 Days By Focusing on FOUR Essential Areas

Picture of Deborah Clarke

Deborah Clarke

4 Essential Elements to
Conquer Digital Marketing in 30 Days

Are You a Small Business Owner Always Seeking Ways to Acquire More Customers And Increase Your Revenue?

  • Wouldn’t having a social media team to implement a social media strategy for you Be SUPER HELPFUL!
  • Wouldn’t it be great if your business showed up organically in searches at the exact time your customers are looking!
  • Wouldn’t it be great to work with someone who understands business and can guide you through the digital marketing maze!

Hi, I’m Deborah Clarke, owner of 519Web,  in Kincardine, ON. We know you would prefer to be running your business rather than wasting your valuable time, energy and money on digital marketing strategies that do not get results. From one business owner to another, I know first-hand how overwhelming, and unproductive, it can be to try to take on everything yourself, whether by yourself, or by your staff. Outsourcing and streamlining something as massive as digital marketing for your business makes great sense. It will lift a huge weight off your shoulders, or the shoulders of your staff… but where to start, when you don’t fully understand the digital marketing space yourself?

That’s why I’m so excited to share the four digital marketing essentials that you need to take care of to grow your business online. #digitalmarketingtips  

Once you understand these 4 digital marketing essentials you will be better prepared to take on the tools or staff to help you take the stress and confusion out of digital marketing. By implementing powerful strategies and intelligent automations to manage your digital marketing needs you will get your business more traffic, leads and sales.

Here’s how …

4 Digital Marketing Essentials

1. SEARCH ENGINE OPTIMIZATION (SEO)

First you need to improve the SEO (search engine optimization) for your mobile-ready website. Chances are you likely don’t have the expertise or know how to improve your rankings and visibility in Google, Yahoo, and Microsoft Bing but showing up in these search engines is a critical factor that will determine your business’s success online.

And yes … if you are thinking in your head ‘do I even need a website?’ Yes, you do. Think of social media space as ‘renting’ your space online and think of your website as space you ‘own’ online. You need to own your space online and a mobile ready website is the best way to do that.

You need to show up in these Local Searches quickly and effectively enabling you to attract the most valuable clients and customers to your business. To begin with you need to optimize your website itself to increase the chances of you being found on Google. This is known as on-site search engine optimization. On-Site optimization is a really important step to ensure you’re going to be showing up for keywords and search phrases that are important to you and your business.  

To continue increasing your websites authority, you need to understand the most searched keywords for your area (organic keywords), so your website shows up when your customers are looking for your products and services. This will boost your search engine rankings even further. Each month you should have a look into the success of these SEO strategies. Digital marketing is transparent and will show you the quality traffic being generated.  At the end of the day, you want to see results in the things that matter the most to your business. Things like ‘how many people are actually clicking on your Google My Business page’; ‘how many people are getting driving directions’, ‘how many people are actually picking up the phone and giving you a call’; and much much more.  

And, if you don’t have your Google Business Profile and Google Map listings yet, here is a free resource to help you.

SOLUTION: Don’t let this first step cause more overwhelm . . .  Ready to learn more? Schedule a non-sales call (Zoom discovery call) with me now (Schedule button is top of our website) to see if we are a good fit for your business.

2. MASTER SOCIAL MEDIA

NEXT, you need to master social media. First you need to understand which social media outlets your target audience uses. Then a strategy. Which social media platforms should you be using? Well, Facebook (FB) is king in many areas, size (even the most senior in age are using Facebook), tracking, analytics. Instagram (IG) is more pictures, videos, snapshots of daily activity and thoughts.  X (formerly Twitter) is like a newsfeed, interestingly I’ve learned many farmers in our area and throughout North America follow X. And LinkedIn (LI), for your professional, business owners, crowd. I know, even though social media marketing is critical, as a small business owner you don’t have the time to create the eye catching content and may not even know what to post or how often.  Social media posting can be a ‘time-sucker’ … you can go down a lot of rabbit holes planning and preparing social media posts. Trust me, I’ve been there.

SOLUTION: With PostPros at 519Web  you can put our social media team to work for you quickly and easily.  You can start quality and consistent posting to connect with your targeted audience on all of your social media platforms and boost your brands visibility. You can trust our PostPros team to do all of the research, including hashtags, to create engaging content for you. 

3. CUSTOMER COMMUNICATIONS

THEN, there is Customer Communications.  DID YOU KNOW? The best way of building strong customer relationships, client loyalty and repeat business is by taking advantage of email and text marketing. You want to encourage repeat business which will generate more revenue and help boost your bottom line. DO YOU HAVE A CUSTOMER LIST? Do you stay in touch with your clients/customers on a regular basis, just to stay top of mind with them? Building relationships with your clients/customers is key to growing a solid foundation for your business. Building relationships and having a communication strategy builds goodwill for your business. Your ‘list’ can even be considered an asset when it comes time to sell your business. You need an active customer list you can email and/or text to stay in touch.

SOLUTION: At 519Web we can help you set up a email and/or text communication system to help you stay top of mind with your customers to encourage repeat business which will generate more revenue and help boost your bottom line. 

4. BUILD YOUR REVIEWS ONLINE

NEXT …is customer reviews. Did you know? Customer reviews are critical for the success of your business online. In fact, 90% of consumers read reviews before making any type of purchase. Which means if you are not collecting reviews from your current customers you are leaving money on the table. You need to generate consistent and positive reviews no matter what type of business or industry you are in.

90% of consumers read reviews before making any type of purchase

What’s the best way to handle bad reviews, you ask? Well, don’t let them get online in the first place is the best solution. If bad reviews are already there, your next best strategy is to bury them with more good reviews, more recent reviews. Consumers are pretty savvy these days, they don’t expect every review to be a 5-star review, but, monitoring and responding to your reviews (from all review platforms) is essential to growing your business online.

SOLUTION: We will help you set up a review strategy to collect more reviews for your business with custom QR codes in all the right places.  We know reviews matter!

So that’s it … the FOUR ESSENTAIL AREAS of DIGITAL MARKETING you need to focus on to grow your business online.

  1. SEO (Search Engine Optimization)
  2. SOCIAL MEDIA
  3. CLIENT COMMUNICATIONS
  4. REVIEWS

Good news is we have an affordable Small Business Solutions to help you with all of this.   Let’s talk.

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Picture of Deborah Clarke

Deborah Clarke

Deborah has spent her entire career managing change. She was either growing a business from nothing or managing change within larger organizations to make a major shift in a new direction. As a small business leader, with a strong foundation of knowledge and experience in marketing, business development and accounting, Deborah Clarke brings 30+ years of hands-on experience to 519web, a full service digital marketing agency located in Kincardine, Ontario.

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