519web PinPoint Local

How to Conquer Digital Marketing in 30 Days By Focusing on FOUR Essential Areas

Deborah Clarke

Deborah Clarke

4 Essential Elements to
Conquer Digital Marketing in 30 Days

Are You a Small Business Owner? Are You Always Seeking Ways to Acquire More Customers And Increase Your Revenue? Wouldn’t a Digital Dashboard, With Everything in One Place, Be SUPER HELPFUL!

Hi, I’m Deborah Clarke, owner of 519Web, PinPoint Local in Kincardine, ON. We know you would prefer to be running your business rather than wasting your valuable time, energy and money on digital marketing strategies that do not get results. From one business owner to another, I know first-hand how overwhelming, and unproductive, it can be to try to take on everything yourself, whether by yourself, or by your staff. Outsourcing and streamlining something as massive as digital marketing for your business makes great sense. It will lift a huge weight off your shoulders, or the shoulders of your staff… but where to start, when you don’t fully understand the digital marketing space yourself?

That’s why I’m so excited to share the four digital marketing essentials that you need to take care of to grow your business online. #digitalmarketingtips  Take a minute here, to join “My Thoughts Exactly” List to get Digital Marketing News (and Tips) .

Once you understand these 4 digital marketing essentials you will be better prepared to take on the tools or staff to help you take the stress and confusion out of digital marketing. By implementing powerful strategies and intelligent automations to manage your digital marketing needs you will get your business more traffic, leads and sales.

Here’s how …

4 Digital Marketing Essentials

1. SEARCH ENGINE OPTIMIZATION (SEO)

First you need to improve the SEO (search engine optimization) for your mobile-ready website. Chances are you likely don’t have the expertise or know how to improve your rankings and visibility in Google, Yahoo, and Microsoft Bing but showing up in these search engines is a critical factor that will determine your business’s success online.

And yes … if you are thinking in your head ‘do I even need a website?’ Yes, you do. Think of social media space as ‘renting’ your space online and think of your website as space you ‘own’ online. You need to own your space online and a mobile ready website is the best way to do that.

You need to show up in these Local Searches quickly and effectively enabling you to attract the most valuable clients and customers to your business. To begin with you need to optimize your website itself to increase the chances of you being found on Google. This is known as on-site search engine optimization. On-Site optimization is a really important step to ensure you’re going to be showing up for keywords and search phrases that are important to you and your business.  To continue increasing your websites authority, your website needs powerful citations and backlinks, which in turn will boost your search engine rankings even further. Each month you should have a look into the success of these SEO strategies. Digital marketing is transparent and will show you the quality traffic being generated.  At the end of the day, you want to see results in the things that matter the most to your business. Things like ‘how many people are actually clicking on your Google My Business page’; ‘how many people are getting driving directions’, ‘how many people are actually picking up the phone and giving you a call’; and much much more.  

And, if you don’t have your Google My Business Page registered yet, here is a free resource to help you.

SOLUTION: Don’t let this first step cause more overwhelm . . . we have an all-in-on Digital Marketing Dashboard to help you, it’s called PinPoint Central. Best of all, this SEO portion is DONE FOR YOU! So you get a digital marketing dashboard to monitor your progress and a virtual SEO team of analysts to take care of this essential step #1. All you need to do is sit back and let PinPoint Central do all of the work for you while you watch your website climb higher in search engines. Ready to learn more? Schedule a non-sales call (Zoom discovery call) with me, now to see if PinPoint Central is a good fit for your business and if yes, I’ll throw in a free 30 day trial period to get you started!

2. MASTER SOCIAL MEDIA

NEXT, you need to master social media. First you need to understand which social media outlets your target audience uses. Then a strategy. Which social media platforms should you be using? Well, Facebook (FB) is king in many areas, size (even the most senior in age are using Facebook), tracking, analytics. Instagram (IG) is more pictures, videos, snapshots of daily activity and thoughts. Twitter (TW) is like a newsfeed, interestingly I’ve learned many farmers in our area and throughout North America follow Twitter. And LinkedIn (LI), for your professional, business owners, crowd. I know, even though social media marketing is critical, as a small business owner you don’t have the time to create the eye catching content and may not even know what to post or how often.  Social media posting can be a ‘time-sucker’ … you can go down a lot of rabbit holes planning and preparing social media posts. Trust me, I’ve been there.

SOLUTION: With PinPoint Central you can quickly and easily connect with your targeted audience on social media and boost your brands visibility. You can also create and schedule posts using a simple and easy-to-use tool that integrates with FB, IG, LI, TW.  This will allow for you to connect with your current customers on the most popular social media platforms and draw them back to your products and services. You can ultimately trust Pinpoint Central by doing all of the research to create engaging content for you. Because how will you know the what, when or where to post? Again, this is the PinPoint Central advantage because social media will be taken care for you. Our team will research, and create two powerful and engaging posts for you every single week. Once you approve them, they will automatically be posted on the platforms of your choosing (LI< FB< IG< TW) on the scheduled dates and times selected.  Of course, you can always create your own posts using the built in tools on your PinPoint Central dashboard. But we are removing the majority of the work so you can focus on running your business while we build up your social media exposure.

3. CUSTOMER COMMUNICATIONS

THEN, there is Customer Communications.  DID YOU KNOW? The best way of building strong customer relationships, client loyalty and repeat business is by taking advantage of email and text marketing. You want to encourage repeat business which will generate more revenue and help boost your bottom line. DO YOU HAVE A CUSTOMER LIST? Do you stay in touch with your clients/customers on a regular basis, just to stay top of mind with them? Building relationships with your clients/customers is key to growing a solid foundation for your business. Building relationships and having a communication strategy builds goodwill for your business. Your ‘list’ can even be considered an asset when it comes time to sell your business. You need an active customer list you can email and/or text to stay in touch.

SOLUTION: With PinPoint Central you can use the powerful Text and Email Tools to quickly and easily share promotions, sales and events with your customers. Utilizing this feature will help encourage repeat business which will generate more revenue and help boost your bottom line. PinPoint Central will help you build relationships and client loyalty by keeping your business at the forefront of customers minds. Here’s How .. once you’ve added the details of your current customers into the PinPoint Central dashboard, you can then use the easy built in tools to text them or email them anytime you wish. Then you can even take advantage of our done for you landing pages that can be put on your website to capture new leads that automatically get uploaded into your PinPoint Central Dashboard where you can share promotions with them too. As you know building effective landing pages that converts traffic to leads and creating messages that convert those leads into customers can be a big hurdle for any small business owner, but PinPoint Central will enable you to do this quickly and effectively. And, you’ll be able to control everything from one easy to use dashboard.

4. BUILD YOUR REVIEWS ONLINE

NEXT …is customer reviews. Did you know? Customer reviews are critical for the success of your business online. In fact, 90% of consumers read reviews before making any type of purchase. Which means if you are not collecting reviews from your current customers you are leaving money on the table. You need to generate consistent and positive reviews no matter what type of business or industry you are in.

90% of consumers read reviews before making any type of purchase

What’s the best way to handle bad reviews, you ask? Well, don’t let them get online in the first place is the best solution. If bad reviews are already there, your next best strategy is to bury them with more good reviews, more recent reviews. Consumers are pretty savvy these days, they don’t expect every review to be a 5-star review, but, monitoring and responding to your reviews (from all review platforms) is essential to growing your business online.

SOLUTION: Automating the entire review process will help you save valuable time, money and resources and will help you increase traffic and sales.  PinPoint Central even helps you capture bad reviews before they are ever posted online.  Plus, you can use our ready-to-go templates to send review requests by email or text to your customers right from within the review dashboard. These done for you templates are proven to work, meaning, if you want to get an instant boost in reviews which in turn will help drive more traffic your way PinPoint Central is here to help you do that. 

So that’s it … the FOUR ESSENTAIL AREAS of DIGITAL MARKETING you need to focus on to grow your business online.

  1. SEO (Search Engine Optimization)
  2. SOCIAL MEDIA
  3. CLIENT COMMUNICATIONS
  4. REVIEWS

Good news is we have an affordable Small Business Solution to help you with all of this. Some of it done for you (social media, SEO). Some of it do-it-yourself, but with easy tools for you to manage it (reviews, communications)

AND, this is just the start. It would take me hours to explain all of the things that PinPoint Central can do to help you and your small business. But here’s the good news … You can start using PinPoint Central right now, and you can do so for FREE.  For a limited time only, we are offering a Free 30 day trial with PinPoint Central to help you increase more traffic, leads and sales so no matter what type of business you run or what kind of market you are in.  So begin your trial today, and I’ll be waiting for you on the other side, all ready to get you started.

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Deborah Clarke

Deborah Clarke

Deborah has spent her entire career managing change. She was either growing a business from nothing or managing change within larger organizations to make a major shift in a new direction. As a small business leader, with a strong foundation of knowledge and experience in marketing, business development and accounting, Deborah Clarke brings 30+ years of hands-on experience to 519web, a full service digital marketing agency located in Kincardine, Ontario.

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