In today’s digital age, an effective online presence is no longer a luxury—it’s a necessity. And at the heart of this presence lies your website: your digital storefront, open 24/7 to customers worldwide.

Canadian website builders like 519Web, know first-hand how building a successful website involves more than just choosing a catchy domain name.

Which platform should I choose?

How can I optimize my site for search engines?

And, not to forget, lead generation, automation, Google analytics, mobile responsiveness and more?

If you’re feeling overwhelmed, don’t worry—you’re not alone. Many business owners grapple with these questions every day. Fortunately, you’ve come to the right place.

We’re here to guide you through the process of creating a website that’s optimized, strategically aligned, and professionally crafted—one that connects with your audience and drives your business growth.

Which Platform Should I Choose?

Choosing the Right Platform: Not All CMS’s are Created Equal

Drawing upon the latest data from reliable sources such as W3Techs, Mobiloud, and WPBeginner, we shed some light on the top 5 CMS (content management system) platforms dominating the market in 2023.

Your choice of platform can make or break your website. That’s why we trust WordPress—the platform that powers a staggering 43.2% of all websites, and 62.9% (2023) to as high as 64.2% (Dec 2023) of all CMS websites, according to a recent market share analysis by W3Techs.

In the ever-evolving digital landscape, the right Content Management System (CMS) can make all the difference. Having a powerful, user-friendly CMS is key to establishing and maintaining an effective online presence.

Why WordPress, you ask?

It’s the most customizable option for your business, it’s secure, constantly updated, and user-friendly—for both you and your customers.

Do we Work With Other CMS Website Platforms?

Yes, of course, we recognize some of our clients may have chosen a simpler template style website builder, and in some cases it may be attached to their POS (point of sale) system and hundreds or thousands of pieces of inventory.

In these cases, we will work with the client chosen website platform to develop a user friendly home page that best  meets the unique brand voice of the client business.

It’s our mission to build websites that work for clients 24/7 to grow their businesses online.

Beyond the behemoth WordPress, which CMS platforms rank next?

WordPress continues to reign supreme, and for good reason. Renowned for its versatility and ease-of-use, WordPress caters to a broad spectrum of users, from bloggers to multinational corporations. The platform’s robust features and extensive customizability make it an unbeatable choice for those seeking control over their digital destiny.

If you are looking for a custom WordPress website builder, at 519Web we can help – Let’s Talk!

2. Shopify

Shopify, with a 6% CMS market share (4.1% of all websites), has carved out a strong reputation in the e-commerce sector. It offers a comprehensive suite of tools designed to help businesses sell products online. With Shopify, creating an attractive, functional online store has never been easier.

If you are looking for a Shopify website builder, we can help you at 519Web – Let’s Talk!

3. Wix

Holding a 3.8% CMS market share (2.6% of all websites), Wix is a favorite among users looking for a drag-and-drop website builder. Its intuitive interface and rich template library make it an excellent choice for those seeking simplicity without sacrificing style.

If you are looking for someone to help edit Wix website, we’ve helped several Wix website owners optimize their sites. Reach out to us at 519Web, Let’s Talk!

4. Squarespace

Squarespace, with a 3% CMS market share (2.1% of all websites), is known for its sleek, professional designs. This platform is ideal for small businesses that may be using Square as it’s POS (point of sale) system.  If inventory is already in a Square system, it makes sense to continue with this CMS platform to create visually stunning websites. With Squarespace, we can ensure your online presence is searchable and makes a memorable impression.

If you are looking for Squarespace help, reach out. We help Squarespace website owners optimize their sites.  Let’s Talk.

How Can I Optimize My Site for Search Engines?

SEO and Mobile-Readiness: The Twin Pillars of Web Success

Building a website without optimizing it for search engines is like opening a store in the middle of a desert. It might be the most beautiful store in the world, but if nobody sees it, it won’t help your business.

That’s where Search Engine Optimization (SEO) comes in. By optimizing your site structure, plugins, images, and tags, we ensure your website stands out in the crowded digital marketplace.

But SEO is just one part of the puzzle. With most web traffic now coming from mobile devices, a mobile-ready site is a must for every business. All our websites are designed to be fully responsive, ensuring a seamless browsing experience on any device.

The Secret to a Truly Effective Website Lies in its Content.

Yes, you read that right. Professional content writing and copywriting play a pivotal role in your digital success.

Why, you ask?

Let’s put it this way: Imagine your website as a book. Your design is the cover that draws people in, but it’s your content—those carefully crafted words—that keeps them turning the pages. And not just any words mind you, but well-researched, SEO-optimized keywords that act as beacons in the vast ocean of online information, guiding potential customers straight to your digital doorstep.

At 519Web, we don’t just write—we strategize.

We understand that organic growth is the lifeblood of your online presence. That’s why we take the time to delve into your industry, product, or service, to conduct meticulous research to uncover those golden keywords—the terms and phrases your target audience is actively searching for.  Then we weave these keywords into your content, creating a tapestry of text that’s both engaging to read and optimized for search engines.

This isn’t about stuffing your content with keywords. It’s about strategically placing them where they make the most impact without disrupting the flow of your narrative.  

It’s an art, a science, and a dash of magic all rolled into one. And it’s this unique blend that sets our content apart, helping your website climb the ranks of search results and reach the audience it deserves.  We would like to help you unlock the power of professional content writing for your website.

Stunning Design: The Icing on the Digital Cake

First impressions matter, and that’s especially true online. A well-designed website not only attracts visitors but also builds trust, helping convert those visitors into customers.

Our talented designers are experts at creating visually appealing, easy-to-navigate websites that reflect your brand personality.  Whether a simple one page website with a blog (for additional content for searches) or a complex custom website with administrative back end duties (like our  coffee roasting website), we have the team to make a site truly unique to your needs.

We believe in marrying aesthetics with function, creating websites that are as beautiful as they are effective.

Building a Website that Works in 2024 Requires a Comprehensive Digital Strategy

Building a successful website involves much more than just picking a platform or designing a layout. It’s about creating a comprehensive digital strategy that aligns with your business goals and resonates with your target audience.

And that’s precisely what we’re here to help you do.

Are you ready to make your mark online?

Looking for a digital marketing agency near me?  We are a digital marketing agency in Ontario, Canada.  Contact Deborah at 519Web.com | Let’s get started!