Toronto is the business hub of Ontario and indeed of Canada. Whatever business you are in, there are probably tens or even hundreds of businesses offering similar goods or services. SEO (search engine optimization) is a must if you are to have an edge over your competition.

Search engine optimization trends have been evolving over the years as search engines focus on user experience. Here are a few such trends for 2019 going forward.

In 2019, structured data markup will be key. AI is increasingly important for Google, making structured data vital. The focus should shift from mobile-first to AI-first.

You must focus on your audience & user intent. Does your target audience prefer text, video, audio, or image? At 519WEB, we do FREE website evaluation and advise you on what it will take to be competitive.

The content has to be exceptional. 2018 Google algorithm updates show that Google is intensifying its focus on content evaluation.

Your digital marketing efforts should focus on increasing expertise, authority, and trustworthiness. This is why we offer online reputation management services and create content that brings you as an expert in your niche.

You should focus on technical SEO going forward. Key focus areas for technical SEO include loading speed optimization and Progressive Web Apps (PWAs). Our web design service focuses on creating a simple, clean code that optimizes loading speed. Our dedicated web hosting service also gives you sufficient bandwidth for fast loading speeds.

On-page optimization is as relevant as ever. The content you create should answer common user questions. There should be an internal site search that provides relevant results. The focus should be on shortening the conversion process, with a clear CTA prominently located on the site. Also important are easy navigation, chatbots, voice search, and optimization for Featured Snippets and other Google SERP features. We offer these and more digital marketing services.